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Learn tips that help independent physicians grow successful practices.
Although the percentage of physicians in independent practices has fluctuated in recent years, at least one doctor has decided to return to her roots as an independent physician after practicing for 30 years. Erica Swegler, M.D., a member of the AAFP Board of Directors, explains in an article recently published by AAFP why she is returning to a solo practice, where she started her career as a physician just after her residency.
So why return to independent practice? It’s not all about the money, obviously. Dr. Swegler cites the lower rates of burnout among independent physicians as one positive aspect of working in an independent practice. In fact, a recent survey of 235 health care professionals in 174 small independent primary care practices in New York City found their burnout rate to be only 13.5 percent.
Dr. Swegler enjoys the autonomy in her practice, in particular the ability to focus on her patients’ needs and not the needs of the organization. As she says, “I have the satisfaction of taking care of my patients by placing their needs first…. I can practice to the highest level of my license and ensure that my patients have only the right, appropriate care they need.”
Tyler Comstock December 14, 2018Read
Independent physicians must run an efficient practice, to be financially solvent and to provide quality healthcare to their patients. The right electronic health record (EHR) system can help do just that, but some providers may find that their EHR system is challenging or actually requires more of their time than they are able to give it. The right technology solutions offer an EHR for solo primary care physician practices that benefit both provider and patient.
Salvatore S. Volpe, MD, a New York-based solo primary care physician, spoke with Health Leaders in 2016, to offer tips for using an EHR for solo primary care physician practices in an efficient, effective manner. At the time, Volpe had been using an EHR for his practice for eight years. He also belongs to the board of directors of the New York eHealth Collaborative and serves as chair of the health information technology committee for his state medical society.
Volpe’s tips on optimizing an EHR for solo primary care physician practices include:
Take a team approach. Independent physicians with a small staff should involve that staff in the EHR process. Training each team member on the features of the EHR system can help the provider significantly when it comes time to input or retrieve patient information. Medical assistants and other clinical staff can take the time to pull up relevant screens and even add certain patient notes, so the provider has more time to spend with that patient during the visit.
Invest in prep time. Volpe advises that reviewing patient data, including test results, prior to the patient visit can better prepare the provider for the visit as well as reduce the time needed to review that information while the patient is in the room.
Ask for help. Independent physicians can ask for help within their practices, from their team members, as well as from the EHR provider. At Elation Health, we understand there will be questions about the EHR system. With our extraordinary 24/7 support, providers and their staff get the help they need from our team of dedicated user success specialists within 30 minutes or less – 365 days a year.
Tyler Comstock December 10, 2018Read
Patient data must be protected by independent physicians, whether that information is contained in paper files or in electronic health records (EHRs). However, it can be confusing to both patient and provider as to exactly what constitutes protected patient data. HIPAA, the Health Insurance Portability and Accountability Act, is a federal law that governs health-related transactions and procedures to protect patient health information and patient privacy.
What information is protected and who is responsible for protecting it?
The HIPAA law refers to “covered entities” as those responsible for protecting patient data. Health and Human Services (HHS) states that “every health care provider, regardless of size, who electronically transmits health information in connection with certain transactions, is a covered entity.” Further, HHS defines “health care providers” as all “providers of services (e.g., institutional providers such as hospitals) and providers of medical or health services (e.g., non-institutional providers such as physicians, dentists and other practitioners) as defined by Medicare, and any other person or organization that furnishes, bills, or is paid for health care.”
Protected health information (PHI) is essentially identifiable patient information. Anything that can identify the specific patient on paper, in an EHR, or when discussed verbally, is illegal for the independent physician to disclose without the patient’s explicit permission. HIPAA’s Privacy Rule “protects all ‘individually identifiable health information’ held or transmitted by a covered entity or its business associate, in any form or media, whether electronic, paper, or oral.”
Specifically, the individually identifiable health information that is considered PHI includes information that identifies:
• the individual’s past, present or future physical or mental health or condition,
• the provision of health care to the individual, or
• the past, present, or future payment for the provision of health care to the individual.
Individually identifiable health information also includes many common identifiers such as the patient’s name, address, birth date, and Social Security Number that are illegal for the independent physician to disclose.
Tyler Comstock December 3, 2018Read
The independent physician plays a key role in a patient’s health, but the independent practice often runs on a tight profit margin. Providing quality, value-based care while maintaining financial stability can be challenging for some smaller practices. The Centers for Medicare & Medicaid Services (CMS) encourages and rewards the move toward value-based care, but reimbursement can sometimes put a small, independent practice in a bind while waiting for that pay for performance.
CMS has recognized the value in the independent practice and wants to encourage smaller practice to remain independent. In fact, recent studies have shown that “small, physician-owned practices, while providing a greater level of personalization and responsiveness to patient needs, have lower average cost per patient, fewer preventable hospital admissions, and lower readmission rates than larger, independent- and hospital-owned practices.”
Independent physicians have several strategies available to them for providing value-based care and participating in pay for performance plans. Value-based care generally requires time beyond the office visit to manage chronic conditions or to follow up on care plans. Independent physicians may find that they are spending additional time communicating with patients or with other providers. This time is typically not covered by traditional billing codes.
However, CMS recently added ongoing care codes to reimburse independent physicians for that extra time. For example, code 99487 is assigned for treating medically complex patients with an increased reimbursement rate of $93.67. Population health management can add to the efficiency of treating patients with complex or chronic conditions.
Another strategy for the independent physician is to join an Accountable Care Organization (ACO). While the physician retains independence, joining the ACO enables the practice to take advantage of the power of the group. Independent physicians in ACOs may be able to participate in Medicare’s Shared Savings Programs, in addition to enjoying cost savings and collaboration with other members of the group.
CMS also recently launched the Small, Underserved, and Rural Support initiative to “provide free, customized technical assistance to clinicians in small practices.” The program offers program level support and practice level support for practices of 15 or fewer physicians, with priority given to those practices located in a rural area, in designated health professional shortage areas (HPSAs), or in designated medically underserved areas (MUAs).
Tyler Comstock November 14, 2018Read
When accessing a patient’s medical record, it is critical for the independent physician to be able to rely on the security and availability of the patient data. Electronic health records (EHRs) or, electronic medical records (EMRs) as some prefer to call them, can provide that convenience and security. The question for a small and independent practice is whether to use a cloud-based EHR or a server-based EHR.
Cloud-based EHR systems, or cloud-based EMR systems, offer many advantages. The small and independent practice will enjoy savings on installation and maintenance both for the system and the IT department. The independent physician can be assured of automatic updates that allow for security compliance. Cloud-based EHR systems, or cloud-based EMR systems, also offer seamless features that make it easy for practices to expand and provide wide access for all users within the practice.
With a cloud-based EHR, data is stored on external servers and can be accessed with any device that has an internet connection. Tight security is integrated into the cloud-based system, to protect the patient’s electronic protected health information (ePHI). Many describe the security of cloud-based servers as “achieving HIPAA compliance with bank-level security and high-level encryption methods.”
Cloud-based EHR systems, or cloud-based EMR systems, solve many of the issues that practices may be worried about when choosing to adopt an EHR system. In server-based EHR systems, thousands of dollars may be spent on installing and implementing a server, hardware, and software. Regular maintenance and management from a local IT department is also needed. However, cloud-based systems are already established by a software-as-a-service (SAAS) provider, meaning the expense of money and time diminishes dramatically.
Today’s cloud-based EHR systems are “much more affordable and easier to install and maintain” for the independent physician. The costs of the cloud-based system are “much more attractive to smaller and independent medical practices not only because of lower upfront costs but due to a lack of IT staff and expertise in smaller practices.”
Tyler Comstock November 12, 2018Read
Independent physicians are primarily focused on the healthcare outcomes of their patients. However, they also need to focus on running their practice as a business. Just as an entrepreneur must plan and manage a business effectively to be independent and self-sustaining, there are many smart business decisions for physicians to make as they successfully grow their practice. Fortunately, independent physicians share a number of attributes with those successful entrepreneurs.
A recent post in Passive Income MD outlined five attributes common to independent physicians and entrepreneurs:
Problem solving skills. In an independent practice, there are many smart business decisions for physicians to make to ensure their practice continues to be financially solvent. Entrepreneurs must continuously solve their daily business problems to be successful. Independent physicians, of course, must also use those entrepreneurial problem solving skills when diagnosing and treating their patients’ medical conditions.
Ability to stay calm and focused under pressure. Successful entrepreneurs do not panic under pressure; rather they remain calm and focus on the problem to determine the solution. Independent physicians face this same situation with each new diagnosis and each new medical crisis. They must also apply these skills to their financial strategies, remaining calm and focusing on the success of their practice.
Critical and abstract thinking skills. Being able to see the “big picture,” as well as the critical details of a situation, whether that be a patient’s medical condition or the business needs of the practice, is a trait shared by independent physicians and entrepreneurs.
Self-discipline. When working for an employer, rules are generally set for the employee. Start time, breaks, project deadlines, and priorities are all predetermined. Entrepreneurs must have the self-discipline to run a successful business while balancing the many distractions and temptations around them, depending only on themselves to focus on the needs of the business. The same is true for independent physicians, who must have the discipline to focus on the needs of their patients and their practice.
Knowledge acquisition, research, and a healthy understanding of risk. For an entrepreneurial venture to grow, the business person must stay on top of the latest information and maintain a knowledge base of relevant topics in the chosen field. The independent physician must remain current on the latest medical research, including procedures, diagnoses, and treatment. To thrive in a successful independent practice, the physician must also balance the risk and rewards of each medical and business decision.
Greg Miller November 5, 2018Read
Physicians who are overwhelmed with their workload and who do not enjoy a healthy work/life balance may soon burn out from the stress involved in practicing medicine. However, most independent physicians who have control over their workload, who take advantage of electronic health records (EHRs) for their independent primary care practice, and who run their own practices autonomously appear to have much lower burnout rates than those physicians who work as an employee for a larger organization.
A recent study published by the Journal of the American Board of Family Medicine (JABFM), funded through the Agency for Health Care and Quality’s EvidenceNOW initiative, and approved by the New York University School of Medicine Institutional Review Board, found a “remarkably low burnout rate (13.5%) among providers practicing in SIPs (small independent primary care practices) in NYC compared with the burnout rate among physicians in previous studies.”
The study involved 235 providers practicing in 174 small independent primary care practices in New York City. Most (66.9%) SIPs were solo provider practices and 46.5% were recognized as Primary Care Medical Homes (PCMHs).
Authors of the study speculated that small independent primary care practices “may have deeper relationships with their patients, which may lead to greater job satisfaction and less burnout among providers.” Other studies have shown physician burnout to be a major problem for larger organizations such as hospitals and other healthcare facilities. In fact, an NEJM Catalyst survey recently found that “83% of respondents — who are clinicians, clinical leaders, and health care executives — call physician burnout a ‘serious’ or ‘moderate’ problem in their organizations.”
Lower physician burnout in small, independent practices is most likely attributed to the autonomy those physicians enjoy in regard to their workload and work hours. The JABFM research study authors indicated that one explanation for their finding of the low burnout rate “could be the autonomy (ie, control of work environment) associated with owning one’s own practice as opposed to working in an integrated health system or Federally Qualified Health Center where providers are subject to greater administrative regulations.”
Nick Dealtry October 31, 2018Read
The concept of population health was first defined in 2003 by David Kindig and Greg Stoddart who proposed the definition: “the health outcomes of a group of individuals, including the distribution of such outcomes within the group.” The researchers state that the field of population should include “health outcomes, patterns of health determinants, and policies and interventions that link these two.”
A response to a recent Healthcare IT News survey further defines population health as “identified by demographic differences, health needs such as chronic diseases or disabilities, or the health needs of the underserved.” Generally, for independent physicians, the challenge is to manage the health of their specific patient populations as a small practice.
Several options are available for the independent practice. Joining an Accountable Care Organization (ACO) enables small, independent physicians to share resources. ACOs are groups of independent physicians and other healthcare providers who coordinate to provide healthcare services to Medicare patients under the Centers for Medicare & Medicaid Services (CMS) value-based program. Practices within the ACO may have access to population tracking resources they would not normally be able to as a small independent practice.
Population health management requires patient data management. Maintaining patient information in electronic health records (EHRs) enables the independent physician to holistically evaluate the patient population with a longitudinal record that trends vitals and lab values over time. Elation’s Clinical First EHR, in particular, helps the independent physician quickly identify patients who aren’t meeting goals based on custom care management protocols, Meaningful Use objectives, or specific document tags, and easily schedule a follow-up appointment to address any potential gaps in care.
Follow-up, including managing a patient’s medications and ensuring the patient is following post-visit instructions, is a critical step in the independent physician’s approach to population health. Communicating with the patient on a regular basis, particularly being responsive to patient questions, is also a critical element in population health management. Understanding the specific needs of the patient population, including the need for ongoing support outside the office visit, can reduce costs and improve patient health outcomes.
Tyler Comstock October 16, 2018Read
With the move toward value-based care, the Centers for Medicare & Medicaid Services (CMS) and many private payers have developed measures to determine compensation and incentives for independent practices. When the Medicare Access and CHIP Reauthorization Act of 2015 (MACRA) was implemented, it eliminated the Sustainable Growth Rate (SGR) law which helped to determine physician payments and increases for Medicare services. Now CMS offers the Quality Payment Program (QPP) with two tracks.
Depending on their practice size, specialty, location, or patient population, independent physicians can choose to participate in the Merit-Based Incentive Payment System (MIPS) or the Alternative Payment Model (APM).
An independent physician may choose to participate in MIPS as an individual or as part of a Virtual Group. For those reporting as an individual, the payment adjustment will be based solely on their performance. Virtual Groups are groups of two or more practices made up of solo practitioners and groups of 10 or fewer eligible clinicians who join together “virtually” to participate in MIPS as a group for a performance year.
Within MIPS, a score is applied that determines the payment adjustment for the independent practice. The score is based on four performance categories: Quality, Promoting Interoperability, Improvement Activities, and Cost.
Many private payers are also adopting a value-based care compensation model for independent physicians. HFMA (Healthcare Financial Management Association) reports that in 2017, BlueCross BlueShield in Western New York “determined physician payment based on Healthcare Effectiveness Data and Information Set (HEDIS) compliance, with 27 measurements ranging from adolescent immunizations to colorectal cancer screening to osteoporosis management.”
In 2018, the insurer is “measuring physician performance based on HEDIS quality measures (80 percent) and cost of care (20 percent). Examples of cost-of-care measures include inpatient utilization, emergency department utilization, laboratory services, and specialist services.”
For CMS, MIPS ties payments to quality and cost-efficient care. The APM is a “payment approach that gives added incentive payments to provide high-quality and cost-efficient care.” In addition, independent physicians participating in the Advanced APM track of the Quality Payment Program may earn a 5 percent incentive for achieving threshold levels of payments or patients.
Nick Dealtry October 8, 2018Read
Technology-enabled tools can be useful for an independent physician who wants to run a more efficient office, communicate with patients and other physicians electronically, and maintain accurate, real-time patient medical records. Technology-enabled tools can also be a significant investment, especially for a smaller practice.
Medical Economics interviewed physicians, healthcare technology experts, and financial consultants across the United States to learn more about their experiences and to seek their advice for the independent physician considering making that tech investment. A few of their responses include:
Nick Dealtry October 3, 2018Read