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Learn tips that help independent physicians grow successful practices.
Technology-enabled tools can be useful for an independent physician who wants to run a more efficient office, communicate with patients and other physicians electronically, and maintain accurate, real-time patient medical records. Technology-enabled tools can also be a significant investment, especially for a smaller practice.
Medical Economics interviewed physicians, healthcare technology experts, and financial consultants across the United States to learn more about their experiences and to seek their advice for the independent physician considering making that tech investment. A few of their responses include:
Nick Dealtry October 3, 2018Read
What is an Independent Physician?
An Independent Physician is a physician who owns a majority of their practice and has key decision-making rights for the practice. Some benefits of becoming an Independent Physician are:
Why are they important?
At its core the work of healthcare is exceedingly personal and intimate. Patients trust healthcare professionals to provide a service that means a lot to them. Some of the work like checkups, are routine but often healthcare professionals serve their patients at times of great need and personal vulnerability. That’s why independent physicians are important, because they have more time to spend on patients to understand their needs and concerns, and in that time create strong relationships.
What makes an Independent Physician different from other doctors?
About 70% of Independent Physicians specialize in a certain aspect of healthcare and that specialized nature of their practice within the local healthcare community enables them to remain independent.
Independent physicians also have a freedom that other doctors who work in large organizations do not have. With their patients in mind, Independent Physicians are:
An independent network of physicians provides patients the ability to select from a complete array of health professionals rather than being limited to a selection within one corporation. This means that their patients are able to get the very best care they might need.
Nick Dealtry October 1, 2018Read
What is an IPA?
An independent physician association (IPA) is a business entity owned and organized by a network of independent physician practices for the purpose of reducing overhead costs or pursuing business ventures such as contracts with employers, accountable care organizations (ACO) or managed care organizations (MCOs).
IPAs contract with independent physicians and will then provide the services of the physicians to managed care organizations on a negotiated per capita rate, flat retainer fee, or negotiated fee-for-service basis. An HMO or other managed care plan may contract with an IPA which in turn contracts with independent physicians to treat their members at a discounted fees or on a capitation basis. IPAs can also contract with hospital systems and Accountable Care Organizations.
Benefits of joining an IPA
Optimally functioning IPAs can offer many potential benefits, including:
Risks of joining an IPA
Physicians considering the development of, or participation in, an IPA should be aware of the potential risks which include:
Roy Steiner October 1, 2018Read
In the 21st century, independent physicians must run a tech-savvy practice to keep up with their tech-savvy patients. Today’s proliferation of technology does not just affect the younger population. Many Boomers and even older patients are using their electronic devices more frequently for more tasks. The ability to access and communicate with their healthcare provider is almost taken for granted among those patients who use technology on a regular basis.
The independent physician can run a tech-savvy practice by:
Encouraging patients to use technology for tracking their lifestyle choices. Apps that monitor activities such as sleep and physical exercise can help the patient and the independent physician understand areas that need to be improved for better health outcomes. There are a number of apps that allow connectivity between the patient and the healthcare provider, transmitting data that can be helpful in diagnoses and healthcare strategies for that patient.
Providing electronic communication tools for patients. When a question arises outside of typical office hours, patients want to be able to communicate with their healthcare provider in the most convenient way and that usually means electronic communication. Even during office hours, many patients prefer to send a secure message rather than make a phone call.
Offering telemedicine services. A study published by the American Hospital Association in 2015 revealed that 74 percent of U.S. consumers would use telehealth services. The numbers have increased in the years since, with more patients becoming comfortable with – and some actually preferring – telehealth.
Using electronic health records (EHRs) to track, manage, and coordinate the patient’s healthcare. EHRs offer independent physicians the ability to record visit notes, collaborate with other healthcare providers, and send and receive critical information about the patient in real time. An EHR solution embodies a technology platform that adds value to the interactions between physicians and their patients, allowing for trust, a more productive and effective environment, and improving the quality of care that patients are receiving.
Roy Steiner October 1, 2018Read
Clinical decision support systems are designed to improve health and healthcare delivery by enhancing health-related decisions and actions.
CDS does this by providing clinicians, staff, or patients with clinical knowledge and patient-specific information, which is intelligently filtered or presented at correct times. This helps them to make an informed decision quickly and to take action. A simple example would be a drug warning for a patient; if a doctor inputs a medication order for their patient a window would come up stating that the patient has a possible allergy to that type of drug.
CDS incorporates a variety of tools to help more effective decision-making in the clinical workflow. These tools include computerized alerts or reminders to care providers and patients; clinical guidelines; condition-specific order sets; patient data reports and summaries; documentation templates; diagnostic support, and contextually relevant reference information, plus many other tools.
Clinical Decision Support Systems are not intended to replace a clinician’s judgment, but rather to provide tools to assist care team members in making timely, informed, and higher quality decisions.
Why Use Clinical Decision Support Systems?
CDS has a number of important benefits, including:
Nick Dealtry September 24, 2018Read
What exactly is search engine optimization (SEO) and why would an independent physician be concerned about it? Although physicians are focused on treating and ensuring the health of their patients, their practice is a business and that business must be promoted to entice new patients and, subsequently, to grow and be successful. SEO is, quite simply, a tool that enables new patients to find the practice when they search online.
Independent physicians typically have a web page for their practice. New patients who have just moved to the area or who want to find a new physician will typically first use a search engine such as Google to investigate their options. They may put in keywords for their search, such as “family practice,” “online appointments,” or “electronic health records.” If the physician’s website contains enough of those keywords for the search engine to find them, the practice will appear toward the top of the results for that new patient.
SEO seems simple but in many ways it is not. Search engines use algorithms to determine which sites rank in what position in their results. Keywords are one factor. Overloading the site with keywords will backfire, however. They should be used strategically and naturally in the description of the practice, the staff, and the provider. Refreshing content regularly will also improve search results.
Links are another factor in SEO. Internal links from blog posts back to the original site are helpful. External links to and from other sites also work well for SEO. The independent physician might have a business or community organization provide a link to the practice from their website.
SEO can also be key in social media posts, although the algorithms for social media platforms can change fairly often. Essentially, though, employing keywords relevant to the practice will rank the posts higher in a potential patient’s feed.
When considering SEO, the independent physician should think about the keywords that a potential patient might use to find the practice when searching online. Using those keywords appropriately, refreshing content regularly, and including links to and from other sites will boost the SEO and boost the number of new patients who find the practice in their search results.
Nick Dealtry August 14, 2018Read
An electronic health record (EHR) solution for your independent practice should be designed to help you provide higher quality care for your patients and to optimize your practice management. There has never been a better time to switch your EHR because:
Nick Dealtry August 3, 2018Read
When you set up your independent practice, you have a lot of business tasks to handle beyond the basics of caring for patients. One of those tasks has to be developing marketing ideas for your practice. Just like any other business, your practice needs the right amount and the right kind of exposure so new patients will find you. You will also want to maintain a positive image in your community and marketing can help you reach others with that message as well.
Marketing your independent practice does not require expensive advertising. Rather, follow these ten tips to promote your business and generate a professional image in your community and beyond:
Roy Steiner July 30, 2018Read
Just as patients expect a positive experience when they visit their independent physicians, those physicians also expect reliable and responsive support from their EHRs. Running an efficient practice is crucial to being able to provide quality care in a healthcare setting. Time spent chasing down suppliers or getting answers from vendors, particularly when implementing new technology or resolving issues with equipment, can take away from the valuable time spent with each patient.
Independent physicians who want to streamline their practice through the use of an appropriate electronic health record (EHR) solution expect prompt customer support from their provider as well. From the initial installation or transfer to a new system through to questions and even urgent requests, independent physicians depend on responses that will enable them to continue seamlessly providing quality care to their patients.
Elation Health provides just that level of reliable and responsive customer support. With our extraordinary 24/7 support, your urgent requests always get a response in 30 minutes or less. Our goal is to make Elation so easy to use, you won’t even need to contact us; however, when something does go wrong, we are here to help. We go above and beyond to support your practice, so you can stay focused on your patients.
If your practice is switching to Elation’s EHR, we will be there for you throughout the entire process. We can import all the data from your old EHR, no matter the brand, with exceptional results. Unlike most vendors, we can integrate full patient charts, including old notes, into your new Elation experience. We have experience with many vendors and can work with whatever system you may have.
Customer support is crucial for independent physicians, both as you provide support for your patients and as you expect support from your providers. Elation is about building – and supporting – a technology platform that doctors and patients use because they want to use it. Because they trust it. Because it improves the quality of care. Because it makes them more productive and more effective. And most of all, because it deeply respects that the heart of healthcare is the doctor-patient relationship.
Nick Dealtry July 24, 2018Read
After several years of decline in the number of independent practices in the US, a recent study has shown a recent increase. The study, conducted by Black Book Research, found that “independent and physician-led group practices began to rally back up to 72.0% in 2017.” Previously, the trend had been toward independent physicians moving to hospital employment or employment in a practice with only some ownership.
Doug Brown, Founder of Black Book Research, states that the recent trend is probably a result of population health and value-based care models “driving more coordinated, integrated and consumer-centric physician organizations.” Brown adds that “Physicians not affiliated with hospitals are recognizing there are long-term savings if they assume risk and manage population health in the same way as a hospital in an ACO.”
To that end, however, many independent physicians are hiring consultants to help them determine the requirements and benefits of joining an Accountable Care Organization (ACO). When asked about the move to value-based care and how it would affect their practice, many stated they have “no strategic plan activated for transforming population health management or value-based care solutions end-to-end to confront known deadlines because there are no internal experts identified.”
Very few of those physicians surveyed have begun value-based care software vendor selection activities. Of the 900 physician organizations that participated in the survey, “95% of group practice and large clinic Chief Information Officers state they do not have the information technology or staff in-house needed to transform value-based care end-to-end as their physician and or executive team envisions.”
Overall, the research indicates that while more physicians are choosing to remain or to become independent because of value-based care initiatives, they continue to need expert help in understanding how to benefit from the population health and value-based models.
Roy Steiner June 29, 2018Read