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Explore direct primary care, concierge medicine, and other successful direct care models.
Direct care physicians tend to be heavy users of technology in their practices, due to the demands of retaining patient memberships. Practices need access to a wide-range of technology and services, from patient marketing platforms to labs and imaging services. Which technology is optimized for and best suited to meet the needs of direct care practices? Physicians should ask themselves:
The electronic health record (EHR) is a critical first choice for any physician starting a direct care practice. This tool will be the main technology a physician engages with throughout their day and must keep workflows efficient and inform decisions at the point of care. Some key questions to consider when choosing an EHR:
Direct care practices are growing in popularity with independent physicians as well as their patients. In the direct care model, physicians see fewer patients in a day and offer those patients the opportunity to communicate with them outside the office visit, to ensure higher quality outcomes. As AAFP explains, “The opportunity to spend more time interacting with patients and providing ongoing follow-up services is at the heart of the patient-centered care provided in DPC practice settings.”
Communication is an important aspect of the direct care practice. Online tools that enable the direct care physician to communicate with patients who may have questions or concerns after hours or who need to clarify instructions for care or medications play a key role in the practice’s success. Online tools for communicating with potential patients, including a website and social media, are also critical, giving the direct care physician a virtual platform for educating those patients and marketing their practice.
Technology can help direct care physicians measure and analyze the goals and metrics they set for their practice. Once these goals are outlined, measured, and evaluated, direct care physicians should analyze their performance and ask important questions about their business performance. By clearly indicating the tactics and strategies employed, providers can then isolate what worked and what didn’t work.
Krystle Thornton January 9, 2019Read
For some direct care physicians, the idea of being available to patients around the clock may seem daunting. Who wants to be awakened every night in the middle of the night? However, most direct care physicians also find that they are able to develop a relationship with their patients that includes respect, boundaries, and established expectations.
The idea behind the direct care model is that patients pay a monthly fee and, in return, have access to basic primary care services during office hours as well as access to their physician after hours. That is an enticement for both doctor and patient, that the patient interaction is not limited to a 10-15 minute visit during the day. The physician can spend more time during each visit, getting to know that patient more completely, and the patient feels free to ask follow-up questions and clarify instructions before and after the visit.
Direct care physicians have found that their patients do tend to respect their time and do not take advantage of their 24/7 availability, but it helps to establish expectations up front. Some direct care physicians will state that they are available by text or email – but not phone calls – between certain hours. They may also specify when it is appropriate to contact them after hours. For example, a question about scheduling or administrative issues must wait until office hours.
When the direct care physician offers 24/7 availability and the patient does call in the middle of the night, however, the physician should be responsive to continue that positive relationship. If the call went to voice mail, the physician should return the call. Likewise, a text or email should be answered promptly. Of course, all physicians direct their patients to call 911 when they have such emergency situations as a potential heart attack.
Krystle Thornton December 14, 2018Read
One of the major attractions of a direct care practice for patients is the simplicity of the model. Patients pay a monthly membership fee for which they receive basic primary care services. The benefits include more time with their physician, including time outside the office visit, and no need to stress over insurance coverage for their primary care visits. Monthly membership fees can range from $50 to $150, depending on age and provider.
Some direct care providers also charge a registration fee, typically between $50 and $99, payable before the first patient visit. The registration fee is seen by some as a reasonable fee for setting up a billing account. Other direct care physicians see the registration fee as a sort of security against patients who may take advantage of the low monthly fee to access their healthcare services for the first month only and then drop out of the practice.
Many direct care practices do not require patients to commit to a long-term contract. In these cases, the patient could pay the first monthly fee, go to their appointment, receive their full direct care health services, and then not pay any additional fees. Some physicians see this possibility as the patient taking advantage of a “quick and cheap” visit.
On the other hand, some direct care physicians see the registration fee as unnecessary and possibly even a deterrent. The point of the direct care model is to provide quality healthcare at lower costs, so adding a registration fee may be seen as a negative, a potential barrier to new patients.
Alternative solutions include having the patient agree to a minimum participation term. In other words, the patient may contract for three or six – or even twelve – months of direct care membership fees before they are allowed to cancel.
Given the benefits of the direct care practice, including higher quality care, more focused provider attention, and fewer overall costs, direct care physicians believe that patients will stay with their practice without a formal long-term commitment and without a registration fee.
Gabby Marquez December 10, 2018Read
When launching a new practice, the independent physician has a lot of factors to consider. Location, staffing, equipment needs, and office technology are all considerations to take into account with a new practice. When launching a direct care practice, there may also be questions about whether specific licenses are required. The answers to those questions for the direct primary care physician actually vary by state.
Most of the license or permit requirements depend on whether the direct primary care physician will dispense medication in-house. This is a service commonly provided by the direct care practice, in an effort to further help patients save money. According to a recent article published by AAFP, “Twenty-seven states allow physicians to dispense medication without a fee or license. Among states that require a license, the fee ranges between $10 and $300. Montana, Texas, New York and Utah do not allow physicians to dispense medication.”
The direct primary care physician who conducts any types of tests on patients must adhere to Clinical Laboratory Improvement Act (CLIA) requirements, including applying for a waiver for conducting basic tests. As outlined by the DPC Frontier, direct care physicians will “need to pay a fee (file for a waiver), … are subject to audits (to make sure you only do waived tests), and … must maintain extensive documentation (regularly updated) to prove compliance.”
There are also, of course, licenses and regulatory requirements typically applicable to the independent physician regardless of the practice model, including the basic medical license and malpractice insurance. The good news is, because DPC doctors have fewer claims than regular physicians, they can receive a nearly 50% discount on the cost of their malpractice insurance. With significantly lower malpractice premiums, DPC physicians can more easily obtain such insurance to protect their practices against potentially damaging lawsuits.
There are currently a number of policies at the state and federal level that that could impact direct care physicians. When launching a new practice, the direct primary care physician should review the legal considerations and understand all of the requirements, including those that may vary depending on the location of the practice.
Krystle Thornton December 3, 2018Read
Physicians attending the Direct Primary Care Summit in July 2018 were enthusiastic about the direct care model of healthcare. As the president of the Association of American Physicians and Surgeons (AAPS), Albert Fisher, MD, noted, “Palpable energy filled the lecture hall.”
Summit attendees learned about starting, promoting, and running a successful direct care practice from experts in the field. Most indicated that the model of working directly with patients, bypassing insurance and reimbursement-based regulations and paperwork, was attractive to them and their patients. As Dr. Fisher noted, “There is renewed interest in independence and autonomy. At the end of the meeting, I felt optimistic about the future of the practice of private medicine.”
Physicians were advised to plan carefully before launching a direct care practice. They were also shown how a direct care practice can benefit physicians and patients, particularly those patients who are “working people.” Many direct care physicians at the Summit were excited about working with employers to provide healthcare as part of their company benefit, noting that “DPC can offer convenience and is a good employee benefit. It may help reduce absenteeism for small employers. For the DPC practice, working with employers brings in new patients.”
Direct care patients enjoy the benefits they receive from personalized healthcare and from the cost savings involved in their membership. Many direct care physicians who spoke at the Summit dispensed medications in-house, in particular cost-saving generics, and believed that “In-house drug dispensing is a great financial benefit to patients.”
Marketing advice for the direct care physician included using review pages such as Yelp to reach new patients. These review pages include testimonials from satisfied current patients, which do more to promote the direct care practice than paid advertising. As Dr. Fisher noted, “Patients have a much more positive experience in DPC” and will be likely to provide good reviews for their direct care physician.
Krystle Thornton November 29, 2018Read
In an effort to combat rising healthcare costs and to address health issues faced by their employees, a growing number of employers are contracting directly with physicians to provide care for their companies. Direct care practices typically provide healthcare to individual patients, contracting with them for a monthly membership fee. The expansion of direct care as an employer healthcare plan is also gaining steam with many organizations.
The direct to employer care model has been shown to benefit the provider as well as the employer. Providers build their practice by contracting directly with employers and those employers are able to offer their employees healthcare coverage that is effective and typically less expensive.
A recent article in Healthcare Dive outlines three common types of direct relationships between employers and providers:
The 2017 22nd Annual Willis Towers Watson Best Practices in Health Care Employer Survey found that 22% of employers anticipated directly contracting with providers to secure improved pricing of medical services by 2019. That number is a significant increase from the current 6% of employers who contract directly with healthcare providers for their employees’ care.
Large organizations such as WalMart are among those who have chosen to move toward the direct to employer care model. WalMart is the biggest private US employer. The company offers a COE network focused on reducing unnecessary spinal surgeries for its employees through a value-based payment program, incentivizing specialist to provide quality treatment through bundled payments.
The Willis Towers Watson survey found that employers recognize the employee experience with health and well-being is becoming increasingly important. Providing innovative, quality healthcare options to employees is a key strategy for employee recruitment and retention as well as for reducing costs for the employer.
Gabby Marquez November 14, 2018Read
Earlier this month, Elation joined hundreds of physicians and physician leaders dedicated to the direct care movement at the Direct Primary Care Conference, previously known as DPC Nuts & Bolts.
During the event, several direct care physicians shared their journey toward direct care and how they have managed to grow their businesses while focusing on providing intimate, comprehensive, high-quality patient care. Many of these physicians included Elation users who rely on Elation’s Direct Care EHR to seamlessly provide care.
Elation’s team also had the chance to demo our platform for attendees thinking about starting an direct care practice or finding out more about a tailor-made EHR system. Among the features that were highlighted included:
-Access to the largest network of DPC providers to enable you to provide more collaborative care
-Integrated practice management tools that will allow you to run your practice more efficiently
-Patient engagement features to help you provide more innovative care
-The partners and integrations we support to give you a more robust DPC solution
-Elation’s dedicated 24/7 support and hassle-free onboarding process
-Our robust access to resources to help your practice flourish
We’re excited about the direction direct care is headed in and we want to continue the momentum that was ignited at the Direct Primary Care Conference so that more and more patients have access to phenomenal care.
Interested in learning more about Elation for Direct Care? Click here.
Krystle Thornton November 12, 2018Read
The rising cost of healthcare is a challenge for patients, providers, and employers. One effective way to help curb those costs is to focus on coordinated preventative care that reduces or eliminates unnecessary expenses. Duplicative tests, multiple provider visits, and unchecked health conditions can add to the costs as well as reduce the quality of care provided to the patient.
Direct-to-employer care enables primary care physicians to provide comprehensive, affordable care that improves the quality of value-based care while reducing costs. Revcycle Intelligence reports on one such direct-to-employer care relationship that is benefiting all involved. Vera Whole Health and Blue Cross Blue Shield of Kansas City (Blue KC) have partnered on three new primary care clinics “that blur the line between provider and payer and incentivize both sides to deliver high-quality, low-cost care to patients.”
In addition to primary care services, Spira Care Centers also provide behavioral health services, x-rays, and pharmacy services. All the services provided by the primary care clinics, except the prescriptions, are covered by the insurance component. To ensure that the primary care and the insurance model work together to provide quality healthcare at reduced costs, “Vera and Blue KC had to align their financial incentives through a value-based contract.”
The key is a capitated payment model tied to quality performance, by which Vera is reimbursed for primary care services delivered to patients at the Spira Care Centers. As Blue KC’s VP of Business Development David Olson explained, “It is a per member, per month payment contingent on them meeting quality metrics. A portion of their capitated payment is withheld pending them meeting HEDIS quality metrics, including patient satisfaction. There is a lot we have in the contract that they have to meet to ensure that they are continuing to deliver high-quality care.”
Aligned financial incentives ensure that providers “no longer have to depend on service volumes to ensure they can continue delivering high-quality care to patients.” Rather, primary care providers and patients are able to work together toward their “shared goal of improving preventative care to decrease costs.”
Gabby Marquez November 5, 2018Read
Many people choose a high-deductible health insurance plan to reduce their monthly premium cost. Those who do so are eligible to participate in a Health Savings Account (HSA) that may help offset some of the added expenses of the high-deductible plan, including deductibles, copayments, coinsurance, and certain other expenses. HSAs are also attractive because the money is set aside on a pre-tax basis.
Currently, the HSA is only available to people who have a high-deductible health plan, either employer-sponsored or obtained through the Marketplace, with a deductible of at least $1350 for an individual or $2700 for a family. Those who opt to participate in a Direct Care program are not eligible for the HSA program.
HSA reform could be on the horizon, however. A proposed bill, HR 6199, passed the House of Representatives in July 2018 and is now in the hands of the Senate. The bill would allow Direct Care patients to participate in an HSA and use those funds to pay their membership fees.
The Direct Care physician bills patients for a membership on a monthly basis, rather than billing for each visit or service provided. Patients are able to take advantage of basic primary care services as well as some treatment for illness or injury as part of their membership. Direct Care patients sometimes do secure high-deductible insurance plans for catastrophic coverage but are still not eligible for the HSA program since they participate in the Direct Care program.
The number of Direct Care practices is increasing as more patients realize the benefits and cost savings involved. To date, though, the inability to participate in an HSA or use HSA funds for DPC membership fees has been a challenge for both Direct Care patients and providers. If HR 6199 is passed, the amendments specified in Sec. 3. Treatment of Direct Primary Care Service Arrangements, will apply “to months beginning after December 31, 2018, in taxable years ending after such date.”
Krystle Thornton October 29, 2018Read
The image of a concierge medical practice is often that of an expensive form of personalized medical care, in which the physician is available for the patient 24/7. The traditional concierge practice does charge a membership fee that can range from $150 a month to $25,000 a year and offers the patient access outside the regular office visit. However, concierge medicine actually takes many forms, some much more affordable than many patients may realize.
A recent article in MedPage Today describes a range of successful concierge practices, including many hybrid models. Many practices are part of larger companies. One of the oldest concierge companies is MDVIP, launched in the year 2000 in Boca Raton, Florida. The practice has expanded to include 950 physicians in 43 states. Physicians in the practice “agree to reduce the size of their patient panel substantially, usually to anywhere from 300 to 600 patients.” The annual fee for the patient can range from $1650 to $1800. MDVIP boasts a 95% reduction in hospital readmission rates, as a direct result of its practice model.
Larger companies like MDVIP and Concierge Choice see their physicians as clients, for which they provide services such as marketing and accounting. Concierge Choice has concierge physicians in 24 states, serving “under 1,000 practices nationally.” In their model, “follow-up patient visits are covered either by private insurance, public programs like Medicare, or out of pocket if the patient doesn’t have other insurance.”
Independent physicians in concierge practices may also offer patients the option of enrolling under a membership fee or seeing the physician as a traditional patient, in a hybrid model. Physicians offer certain hours for each type of patient, usually spending more time during each visit with their concierge patients. For example, the independent physician may schedule two concierge patients during an hour slot but four traditional patients per hour. The traditional patients are able to continue to see their primary care physician while the concierge patients enjoy the benefits of their membership.
Gabby Marquez October 10, 2018Read