Elation Health Brand 1 About 2 Mission & Vision 3 Visual Identity Who is Elation Health? Boilerplate Long Elation Health is the most trusted technology platform for high-value primary care. Since 2010, the company has delivered clinical-first solutions — built on a collaborative EHR platform — that help practices start, grow, communicate, and succeed in delivering the highest-quality personalized care to patients. Elation Health supports primary care clinicians in upholding the craft of medicine while thriving in an evolving healthcare landscape. Today, Elation Health serves 24,000 clinicians caring for millions of Americans. Learn more at elationhealth.com, LinkedIn, and Twitter. Short Elation Health is the most trusted technology designed for high-value primary care built on a collaborative electronic health record (EHR) platform. The company currently serves 24,000clinicians caring for millions of Americans. Mission & Vision Elation believes the world will be a better place when: Independent primary care is respected, valued, able to innovate, and paid fairly for delivering higher-quality, lower-cost care. More primary care physicians are starting their own medical practices and embracing independent medicine. Technology enables, not disrupts, the craft of medicine and respects the sanctity of the provider-patient relationship. Every patient has a family doctor they trust. The Elation Health mission A platform for independent primary care in every setting to evolve, connect, demonstrate results, and advance the craft of medicine. The Elation Health basics(golden circle) Why: Independent primary care is worth fighting for. How: Uncompromising health technology craftsmanship that aligns financial success with patient outcomes for independent primary care practices. What: The platform for quality independent primary care. Enabling physicians to do what they know is best for the patient. The Elation Health vision Every physician is an innovator; set up so they can do what’s best for patients. The Elation team’s house values Embrace Challenge Crave Context Earn Customer Trust Build Kinship Own Impact Visual Identity Logo Primary logo Download Primary logo E-icon Download E-icon E-icon shape Download E-icon shape Whenever possible, please use the primary logo. The “e-icon” or brand mark can be used after or in tandem with the primary logo. It is sometimes okay to use on its own in cases where space doesn’t allow for the primary logo. The primary Elation logo should not be used at a size less than 60 pixels or 0.85 inch (width) in order to maintain legibility. Use the logo and “E-icon” in Elation Blue on all white and light backgrounds. Use the logo in white on navy, dark, and photo backgrounds. The logo text may never be translated into another language. The following ElationEMR logo is for trademark compliance and will only be seen on app.elationemr.com: Download ElationEMR logo Color Palette Accent Colors Coral HEX #FF754C To be used primarily for CTAs. May be used minimally as an accent color Elation Blue HEX #1C94BC To be used for logo, and minimally as an accent color Text Colors Navy HEX #00214D Use for all text on white and light backgrounds Grey HEX #76828C Captions on white background White HEX #FFFFFF Use for all text on dark background and photos Background Colors White HEX #FFFFFF Main background color Dark spruce HEX #01202F Dark backgrounds, used primarily for footer Cloud Blue HEX #F5FAFF Accent light background Warm Yellow HEX #FFF9F2 Accent light background Typography Aa Headlines Gelasio Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Source: http://fonts.google.com/specimen/Gelasio Main Uses: headlines and sub-headlines For print/digital Collateral Color: navy, in medium font weight Standard primary heading size: 19pt Standard primary line height: 27pt Standard secondary heading font size: 15pt Standard secondary heading line height: 23pt Kerning: optical Tracking: 5 Add drop shadow if needed for clarity against photo backgrounds Aa Body Text Open Sans Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz Source: http://fonts.google.com/specimen/Open+Sans Main Uses: body copy, quote attributions, photo captions For print/digital Collateral Color: navy or white, in regular font weight Body text: navy, in regular font weight Highlighted text: navy, in bold font weight Links / URLs: coral, in bold font weight Standard font size: 10pt Standard line height: 23pt Kerning: optical Tracking: 5 Quotes Font: Gelasio Source: http://fonts.google.com/specimen/Gelasio Main Uses: headlines and sub-headlines Color: navy, in regular font weight Alignment: center justified Kerning (InDesign/Illustrator): optical Tracking (InDesign/Illustrator): 5 Set against boxes with rounded Corners in Cloud Blue or Warm Yellow Use Open Sans font for attribution: Bold font weight for name/title, regular font weight for organization/department “Elation has been a revolutionary tool, increasing the flexibility and efficiency in the way I practice medicine. I can access records, review reports, email patients and colleagues, and send prescriptions from anywhere, anytime.” Kathryn Hallsten. MD INTERNAL MEDICINE, MENLO PARK, CA “Elation has been a revolutionary tool, increasing the flexibility and efficiency in the way I practice medicine. I can access records, review reports, email patients and colleagues, and send prescriptions from anywhere, anytime.” Kathryn Hallsten. MD INTERNAL MEDICINE, MENLO PARK, CA Contact Please contact email@example.com for questions, photography standards, sample collateral and more.