Although the direct primary care (DPC) practice is growing in popularity among patients and providers, you may still face some challenges in marketing your organization to potential patients and to your community as a whole. Promo tactics for your DPC practice can range from designing the right website to becoming more involved in that community.
Know who you are and how you want patients to see you. Before you begin planning promo tactics for your DPC practice, be sure you clearly understand your own brand. Generally thought of as an essential tactic for businesses, a marketing brand is critical for any organization. Your brand will include your mission, your image, and the culture of your practice. Focus on defining who you want to serve and what you want to accomplish in your practice for those individuals.
Build a useful website. When thinking about a website for your practice, consider what your patients want and need. Include information on your qualifications, experience, and treatment philosophy. If you have staff, include their information as well, so potential patients can get to know everyone on your team. Be transparent about your membership fees and the services covered at your DPC practice. Give patients a portal so they can access their own health records and communicate with you and your team safely and securely.
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Offer to speak to community organizations. There are groups in your area that would welcome a healthcare professional to address general topics of concern. Show your expertise and your caring manner by speaking on a topic that is of particular interest to your potential patients. For example, if the population is a bit older you can speak on heart attack and stroke prevention. Sharing quality information establishes you as an expert, which can be one of the most effective promo tactics for your DPC practice.
Share on social media. Use platforms where you know your patients spend a lot of time to promote your practice. Include some general posts on healthcare topics, to solidify your reputation as an expert in your field. Alternate those posts with updates or news about your clinical team and your practice. Use social media to remind potential patients about the many benefits of a DPC practice.
Respond to online reviews. Most new patients will check your online reviews to see what your current patients are saying about you and your practice. Engage with those individuals who have posted on sites such as Yelp and Healthgrades, keeping all of your comments positive and encouraging. Word of mouth is one of the most effective promo tactics you can use for your DPC practice and that often begins online.Get involved in your community. Volunteer at a local food pantry, animal shelter, or other community event. Encourage your clinical team to also volunteer when they can. Giving of your time and expertise will improve your image as a caring provider. While you’re engaged with others in the community, you can also take the time to clarify any misunderstandings or answer any questions they may have about how your DPC practice operates.