As a direct primary care (DPC) physician, your focus is on taking care of your patients during their visits to your office. To grow your practice, you will also need a way to reach out to potential patients. As a DPC provider concerned with your patients’ health and well-being, you may also want to find a way to continuously educate them about your practice and about healthcare in general. A website can do all these things for your practice.
Establishing an online presence through a professionally designed and maintained website can help your practice build credibility and provide information in an accessible format. In particular, a well-designed and responsive website will help your practice stand out from the crowd. Here are some key elements your website should include:
- Contact page with location and hours of operation
- About us page to tell your story
- Testimonials to showcase the care you provide
- Practice blog to help attract new patients
- Services page to communicate what you offer
As a DPC with standard monthly fees, you might also decide to post those fees on your website. All of these pages should contain specific keywords that will attract search engines and attract those patients who are searching for the types of services you offer.
Your site should be compatible with mobile devices, as most of the younger generations, millennials and Gen Zers, as well as a number of older Boomers, depend on their cellphones and other electronic devices for accessing important information. Search engines are also more likely to rank a mobile-friendly site higher.
Likewise, your website needs to be easy to navigate so visitors can find the information they need quickly and effortlessly. A website needs to engage patients with pertinent and current information about your practice and about healthcare topics in general, in order to attract new patients and to keep current patients educated.